Star Wars was released in May 1977 to huge approval becoming a worldwide smash hit overnight. Kids didn’t just want to see the movie, they wanted the toys! This demand caught Kenner flat footed and with so little time until Christmas to produce the 3.75 figure range, they decided to sell an empty Star Wars branded box. This was with an early bird certificate containing a stand and a voucher to mail away to receive 4 figures – Luke Skywalker, R2D2, Princess Leia and Chewbacca.
When the first wave of Star Wars toys hit in 1978 there were another eight figures, playsets and vehicles and the Kenner toy line was a smash hit making 100 million in the first year!
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